My Story

My Story

I’m Muhammad Sajid, Head of Growth & SEO at Osdire. My work sits where search, content and commerce meet: I help businesses get found on Google, get cited by AI assistants and turn that visibility into sales.

I have worked in digital marketing for more than 12 years, with B2B and B2C companies across education, healthcare, e-commerce, hospitality, automotive and professional services. That range taught me that good SEO is never one tactic. It is technical health, useful content, the right links and clear tracking working together.

My Career Journey

• 2001: Best Way Exchange Company Pvt. Limited
• 2011: TechCity.pk
• 2014: ARY
• 2016: MB Communication
• 2018: Lightspeed General Trading LLC, working on brands including Good Hand, The Outdoor Gear and Mirrors Beauty Lounge
• 2021: Digital Farm and Numo
• E-commerce Manager: Doctor Memory
• Today: Head of Growth & SEO at Osdire

How I Work

• Start with data: Search Console, analytics and competitor research come before any change.
• Fix the foundations: crawling, indexing, speed and site structure.
• Answer real questions: content written for people first, structured so search engines and AI tools can understand it.
• Measure what matters: leads, sales and return on spend, not just traffic.